Digimind Social is social media monitoring tool (SMM). The software calculates influence score for Tweets, Blogs, Articles, Videos and other social media posts using a number of suitable metrics and bespoke algorithms. Targeted at both large and small businesses, it is considerably less expensive than the flagship software suite. Users can compare campaigns, brands, trends, competitors or influencers and create custom 'tags' to measure consumer sentiment and analyse data points. It allows users to automatically generate reports using native or custom templates.